As we move through the end of 2025 and into 2026, many business owners are asking a common question: Does posting on Google Business Profile actually boost SEO? With more customers relying on online searches to discover local services, building a strong digital presence has become essential. Your Google Business Profile (GBP), formerly known as Google My Business (GMB), plays a major role in how your business appears in Google Search and on Google Maps.
But is simply setting up a profile enough, or can consistent GMB posting improve your SEO even further? Understanding the impact of these posts may reveal the missing piece in your local search strategy. Regular updates can help your business stand out in an increasingly competitive digital landscape.
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Think about the last time you looked for a nearby electrician, plumber, car repair shop, or store. Most likely, you typed it into Google and immediately saw a few top business listings in a special box called the local 3-pack. These listings stand out and get the most attention, while the regular search results appear below. Your Google Business Profile plays a key role in helping your business appear in that prime spot.
Keeping your Google Business Profile complete and up to date makes it easier for people to find you, especially on Google Maps when they’re searching nearby. Over 85% to 95% of people use Google to find local businesses, meaning your profile can directly affect how many customers discover you.
If your profile is missing information or hasn’t been updated, potential customers might skip over your business entirely. A strong and active presence on Google not only increases your visibility but also improves the chances that searchers will choose your business over competitors.
Does posting on Google My Business help your SEO and improve your chances in the Local Pack? Absolutely! Understanding the key factors can help you make the most of your profile.
Google wants to show the most relevant results for searches like “best pizza downtown.” Filling out your profile completely, including address, phone, hours, website, categories, and attributes, helps Google understand what your business offers. Accurate, consistent information builds trust with Google and can improve your local search rankings.
Local searchers want convenience, so proximity matters. Optimizing your service area and adding nearby landmarks or cross streets helps Google recommend your business to users close by. A well-defined location makes it easier for local customers to find you.
Prominence reflects your business’s reputation online and offline. Encourage detailed customer reviews, post regularly on your GMB, and build high-quality backlinks from trusted sites. Engaging in local events, writing guest posts, and connecting with reputable organizations signals to Google that your business is trustworthy, increasing your chances of ranking higher in local search results.
Now that you know how Google Business Profiles affect local search, the next question is: Do Google Business posts help with SEO? The short answer is YES. Many businesses aren’t taking advantage of this; only a small percentage post regularly, and many never post at all. Sharing updates, news, or special offers on your profile gives Google fresh information about your business, which can strengthen important ranking factors like relevance, distance, and prominence.
A local bakery could post about a new seasonal menu, upcoming baking classes, or special discounts. These posts don’t just inform customers, they show Google that your business is active and trustworthy.
Unlike social media posts that disappear quickly, your latest Google posts stay visible on your profile. It gives both potential customers and search engines consistent signals that your business is engaged and relevant.
Including your location in your posts makes it clear which areas your business serves. Simple phrases like “serving [city]” or “[city] delivery available” help Google connect your business with local searches, so more nearby customers can find you.
For example, a local cafe could post: “Fresh pastries available in Downtown Springfield today!”
Google Business posts are another place to include important keywords related to your business. But don’t just repeat them, use them naturally in helpful content, like updates, offers, or tips. Combining these posts with links to your website or blog can boost your overall SEO and make your business more relevant for searchers.
Posts with visuals like photos or videos grab attention and encourage clicks. You can also make them interactive by asking questions, running polls, or inviting customers to share their experiences.
For instance, a local gym could post a short video of a new workout class and ask followers which class they’d like next. Higher engagement signals to Google that your business is active and trustworthy, which can improve your search ranking.
Posting new content on your Google Business Profile shows Google that your business is active, engaged, and keeping information current. By sharing updates, offers, or news regularly, you demonstrate that your business is a reliable resource for your community. This activity not only helps your local search rankings but can also improve how your business appears in mobile search results.
Yes! Studies show that regularly posting on your Google Business Profile can improve local rankings and help businesses appear higher on Google Maps. Research from Search Engine Land found that businesses often see noticeable improvements in the Local Pack within a week of consistent posting. Regular updates signal to Google that your business is active, trustworthy, and relevant.
A small bakery started posting daily specials, photos of fresh pastries, and polls on their GMB profile. Within weeks, their profile views and website traffic increased, and more local customers began visiting, proving that consistent, engaging posts can drive real results.
In today’s crowded digital world, standing out is a challenge. You might wonder, “With only about 20% of businesses posting regularly, does GMB posting really make a difference?” The answer is a definite YES! That small percentage highlights how much opportunity there is for businesses willing to engage consistently.
By posting regularly, your business immediately stands out. You are not just another listing; you are an active, engaging business that cares about customers. This consistent presence builds trust, improves visibility, and gives you a real advantage in local search.
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Now that we know consistent posting can make a big difference, it’s time to focus on how to craft posts that capture attention, engage users, and drive action. It’s not just about sharing content, it’s about presenting it in a way that stands out and encourages interaction.
Timing matters. The best results come when your audience is actively searching for services like yours. For instance, a café might post mouthwatering breakfast photos early in the morning, while a boutique could highlight new arrivals on weekends. Using scheduling tools ensures your posts go live when they’ll get the most eyes.
Listings with plenty of visuals get more clicks. High-quality photos of your products, behind-the-scenes shots, or happy customers help tell your story and grab attention. Try different angles, bright colours, and clean compositions to make your images stand out. You can even create virtual tours using Google’s 360-degree tools for an immersive experience.
Video content is a powerful way to show your business’s personality. Even simple videos shot on your phone or shared by customers can make a big impact. Keep videos short, visually appealing, and aligned with your brand message to capture attention as users scroll through search results.
While Google allows a maximum of 1,500 characters, posts between 150 and 300 characters, which is significantly shorter than the limit, generally perform better. Focus on the essentials—highlight your offer, update, or message quickly so users get the key information before moving on. Think of it as a mini elevator pitch.
Every GMB post should guide users to take action. Do you want them to call, visit your website, sign up, or view an offer? Be direct with phrases like “Learn more,” “Call today,” or “Get directions.” At Odyssey Marketing, we emphasize clear CTAs because they turn engagement into real customer action while reinforcing your brand.
Absolutely! Regular posts send signals to Google that your business is active, trustworthy, and relevant, helping improve local rankings. Don’t expect overnight results. SEO takes time, but with consistent, well-crafted posts, your Google Business Profile can become one of your strongest tools for attracting local customers and growing your business.
Posting consistently on your Google Business Profile isn’t just a nice-to-have—it’s a powerful tool for boosting local SEO and attracting nearby customers. Regular updates, eye-catching visuals, and clear calls-to-action show Google that your business is active, trustworthy, and relevant. Over time, this engagement improves visibility, builds trust, and drives traffic both online and in-store.
At Odyssey Marketing, we help businesses create and manage compelling GMB posts, optimize profiles for local search, and implement strategies that turn online interactions into real customer growth. Consistency and quality are key to staying ahead in today’s competitive digital landscape.
